9789048538676.pdf
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Γλώσσα: | English |
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Έκδοση: |
Amsterdam University Press
2019
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Παρόμοια τεκμήρια
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