1004768.pdf
This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed t...
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Cornell University Press
2019
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oapen-20.500.12657-25331 |
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oapen-20.500.12657-253312021-11-10T07:57:15Z Pop City Youjeong, Oh Anthropology This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. 2019-03-29 23:55 2020-03-10 03:00:37 2020-04-01T10:34:33Z 2020-04-01T10:34:33Z 2018-12-15 book 1004768 OCN: 1100537213 9781501730733;9781501730740 http://library.oapen.org/handle/20.500.12657/25331 eng application/pdf n/a 1004768.pdf Cornell University Press 103128 06a447d4-1d09-460f-8b1d-3b4b09d64407 b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9781501730733;9781501730740 Knowledge Unlatched (KU) Ithaca, NY 103128 KU Select 2018: HSS Frontlist Books Knowledge Unlatched open access |
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OAPEN |
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English |
| description |
This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. |
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1004768.pdf |
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1004768.pdf |
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1004768.pdf |
| title_full |
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| publisher |
Cornell University Press |
| publishDate |
2019 |
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1771297411932618752 |
