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oapen-20.500.12657-25978
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oapen-20.500.12657-259782023-02-01T09:35:30Z Orchestrating Public Opinion Christiansen, Paul Music bic Book Industry Communication::J Society & social sciences::JF Society & culture: general Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America." Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music. 2019-01-30 23:55 2018-12-01 23:55:55 2020-03-27 15:48:21 2020-04-01T10:56:19Z 2020-04-01T10:56:19Z 2017-12-21 book 1004103 OCN: 1100491178 9789048531677 http://library.oapen.org/handle/20.500.12657/25978 eng application/pdf n/a 1004103.pdf Amsterdam University Press 10.5117/9789462981881 102578 10.5117/9789462981881 dd3d1a33-0ac2-4cfe-a101-355ae1bd857a b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9789048531677 Knowledge Unlatched (KU) Amsterdam 102578 KU Select 2018: HSS Backlist Books Knowledge Unlatched open access
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OAPEN
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DSpace
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English
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| description |
Orchestrating Public Opinion for the first time examines in detail music's persuasive role in political ads for US presidential campaigns.
Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ad's construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhower's "I Like Ike" or Reagan's "Morning in America."
Engaging music seriously through detailed musical analysis as well as exploring music's relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music.
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1004103.pdf
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1004103.pdf
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1004103.pdf
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| title_full |
1004103.pdf
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1004103.pdf
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1004103.pdf
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1004103.pdf
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| publisher |
Amsterdam University Press
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| publishDate |
2019
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1771297598114627584
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