1004078.pdf
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are clo...
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Tectum Wissenschaftsverlag
2019
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oapen-20.500.12657-26005 |
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oapen-20.500.12657-260052021-11-09T09:28:15Z Towards Sustainable Innovation Pastoors, Sven Scholz, Ulrich Becker, Joachim H. van Dun, Rob Economics sustainability innovation corporate responsibility sustainable change bic Book Industry Communication::R Earth sciences, geography, environment, planning::RN The environment::RNU Sustainability With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: Awareness of a sustainability problem Identification & Definition of the problem Ideation & Evaluation of the solutions Testing & Enrichment of the solutions Implementation of the solutions & Green Marketing 2019-01-22 23:55 2020-03-10 03:00:36 2020-04-01T10:57:02Z 2020-04-01T10:57:02Z 2017-02-17 book 1004078 OCN: 1135849403 9783828866553 http://library.oapen.org/handle/20.500.12657/26005 eng application/pdf n/a 1004078.pdf Tectum Wissenschaftsverlag 101866 ff68d510-71ad-4f23-a6b6-e2443b50f333 b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783828866553 Knowledge Unlatched (KU) 101866 KU Select 2018: HSS Backlist Books Knowledge Unlatched open access |
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OAPEN |
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English |
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With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.
In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process:
Awareness of a sustainability problem
Identification & Definition of the problem
Ideation & Evaluation of the solutions
Testing & Enrichment of the solutions
Implementation of the solutions & Green Marketing |
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Tectum Wissenschaftsverlag |
| publishDate |
2019 |
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1771297582277984256 |
