1002699.pdf
Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based envir...
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Peter Lang International Academic Publishers
2019
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oapen-20.500.12657-273132022-04-26T11:15:52Z Social Desirability and Environmental Valuation Börger, Tobias Biodiversity preservation Börger China Contingent Valuation Method (CVM) Desirability Environmental Response bias Social Survey methodology Valuation Welfare measurement Yunnan bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology bic Book Industry Communication::J Society & social sciences::JM Psychology bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCN Environmental economics Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based environmental valuation techniques such as the Contingent Valuation Method (CVM). Therefore, the study deals with the assessment of the conditions for the occurrence of SDR in CVM interviews. A behavioral model is devised to take into account a set of factors triggering SDR responses. The impact of these factors of SDR on willingness to pay (WTP) responses is tested. The results reveal that the relevant factors do not affect WTP statements simultaneously but rather influence them in an independent manner. These findings can improve future CVM studies by identifying respondents who are prone to be influenced by SDR. 2019-01-10 03:00:32 2020-04-01T11:48:51Z 2020-04-01T11:48:51Z 2012-07-24 book 1002699 OCN: 818875318 9783653015836 http://library.oapen.org/handle/20.500.12657/27313 eng Hohenheimer volkswirtschaftliche Schriften application/pdf n/a 1002699.pdf Peter Lang International Academic Publishers 10.3726/978-3-653-01583-6 10.3726/978-3-653-01583-6 e927e604-2954-4bf6-826b-d5ecb47c6555 9783653015836 66 265 Bern open access |
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English |
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Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based environmental valuation techniques such as the Contingent Valuation Method (CVM). Therefore, the study deals with the assessment of the conditions for the occurrence of SDR in CVM interviews. A behavioral model is devised to take into account a set of factors triggering SDR responses. The impact of these factors of SDR on willingness to pay (WTP) responses is tested. The results reveal that the relevant factors do not affect WTP statements simultaneously but rather influence them in an independent manner. These findings can improve future CVM studies by identifying respondents who are prone to be influenced by SDR. |
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Peter Lang International Academic Publishers |
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2019 |
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1771297472999587840 |
