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oapen-20.500.12657-294212021-11-12T16:07:28Z The Literariness of Media Art Benthien, Claudia Lau, Jordis Marxsen, Maraike M. Media Art literary approach language Defamiliarization New media art Russian formalism bic Book Industry Communication::C Language bic Book Industry Communication::D Literature & literary studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies “Language can be this incredibly forceful material—there’s something about it where if you can strip away its history, get to the materiality of it, it can rip into you like claws” (Hill in Vischer 1995, 11). This arresting image by media artist Gary Hill evokes the nearly physical force of language to hold recipients in its grip. That power seems to lie in the material of language itself, which, with a certain rawness, may captivate or touch, pounce on, or even harm its addressee. Hill’s choice of words is revealing: ‘rip into’ suggests not only a metaphorical emotional pull but also the literal physicality of linguistic attack. It is no coincidence that the statement comes from a media artist, since media artworks often use language to produce a strong sensorial stimulus. Media artworks not only manipulate language as a material in itself, but they also manipulate the viewer’s perceptual channels. The guises and effects of language as artistic material are the topic of this book, The Literariness of Media Art. 2018-09-13 23:55 2019-10-17 14:51:39 2020-04-01T12:27:38Z 2020-04-01T12:27:38Z 2019 book 1000515 OCN: 1053887969 9781138091528; 9781315107981 http://library.oapen.org/handle/20.500.12657/29421 eng application/pdf n/a 9781138091511_text.pdf Taylor & Francis Routledge 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb 9781138091528; 9781315107981 Routledge 330 open access
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“Language can be this incredibly forceful material—there’s something about it where if you can
strip away its history, get to the materiality of it, it can rip into you like claws” (Hill in Vischer
1995, 11). This arresting image by media artist Gary Hill evokes the nearly physical force of
language to hold recipients in its grip. That power seems to lie in the material of language itself,
which, with a certain rawness, may captivate or touch, pounce on, or even harm its addressee.
Hill’s choice of words is revealing: ‘rip into’ suggests not only a metaphorical emotional pull but
also the literal physicality of linguistic attack. It is no coincidence that the statement comes from
a media artist, since media artworks often use language to produce a strong sensorial stimulus.
Media artworks not only manipulate language as a material in itself, but they also manipulate the
viewer’s perceptual channels. The guises and effects of language as artistic material are the topic
of this book, The Literariness of Media Art.
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