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oapen-20.500.12657-297122021-11-12T16:15:58Z Social Capital Online Faucher, Kane Alienation social capital neoliberalism digital capitalism accumulation digital sociology Commodity Labour economics Narcissism Thorstein Veblen bic Book Industry Communication::H Humanities::HP Philosophy::HPS Social & political philosophy bic Book Industry Communication::J Society & social sciences::JF Society & culture: general bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies::JFCA Popular culture bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology::JHBA Social theory bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCP Political economy "What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping. A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society." 2018-07-09 23:55 2019-01-17 11:36:31 2020-04-01T12:36:26Z 2020-04-01T12:36:26Z 2018 book 1000232 OCN: 1051778205 9781911534563; 9781911534570; 9781911534587; 9781911534594 http://library.oapen.org/handle/20.500.12657/29712 eng Critical Digital and Social Media Studies application/pdf n/a UWP-020-faucher.pdf University of Westminster Press 10.16997/book16 10.16997/book16 2725c638-53f3-4872-9824-99c3555366f3 9781911534563; 9781911534570; 9781911534587; 9781911534594 194 open access
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"What is ‘social capital’? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping.
A work of critical media studies, Social Capital Online examines the idea within the new ‘network spectacle’ of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today’s digital society."
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