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oapen-20.500.12657-299732024-03-25T09:51:32Z Consumer Data Research Cheshire, James Longley, Paul Singleton, Alex big data consumer data research consumer consumer behaviour Demography Ethnic group Smart meter Twitter thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPH Data science and analysis: general thema EDItEUR::N History and Archaeology::NH History thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFS Consumerism thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RG Geography::RGC Human geography Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies. 2018-06-13 23:55 2019-01-11 13:45:08 2020-04-01T12:41:16Z 2020-04-01T12:41:16Z 2018 book 651053 OCN: 1036985844 9781787353893 http://library.oapen.org/handle/20.500.12657/29973 eng application/pdf Attribution 4.0 International 651053.pdf http://www.ucl.ac.uk/ucl-press/browse-books/consumer-data-research UCL Press 10.14324/111.9781787353886 10.14324/111.9781787353886 df73bf94-b818-494c-a8dd-6775b0573bc2 9781787353893 196 open access
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Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
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