651053.pdf
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
| Language: | English |
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| Published: |
UCL Press
2018
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| Online Access: | http://www.ucl.ac.uk/ucl-press/browse-books/consumer-data-research |
