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oapen-20.500.12657-302652021-11-09T07:55:32Z Culture of Class Karush, Matthew B. History Argentina Buenos Aires Juan Perón Media culture Melodrama Peronism Working class In an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with jazz and Hollywood cinema shaped Argentina's domestic cultural production in crucial ways, as Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing "authentic" Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited. 2018-03-01 23:55:55 2020-03-10 03:00:32 2020-04-01T12:50:05Z 2020-04-01T12:50:05Z 2012-04-26 book 648152 OCN: 793202311 9780822395331 http://library.oapen.org/handle/20.500.12657/30265 eng application/pdf n/a 648152.pdf Duke University Press 10.1215/9780822395331 100983 10.1215/9780822395331 f0d6aaef-4159-4e01-b1ea-a7145b2ab14b b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9780822395331 Knowledge Unlatched (KU) Durham, NC 100983 KU Select 2017: Backlist Collection Knowledge Unlatched open access
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In an innovative cultural history of Argentine movies and radio in the decades before Peronism, Matthew B. Karush demonstrates that competition with jazz and Hollywood cinema shaped Argentina's domestic cultural production in crucial ways, as Argentine producers tried to elevate their offerings to appeal to consumers seduced by North American modernity. At the same time, the transnational marketplace encouraged these producers to compete by marketing "authentic" Argentine culture. Domestic filmmakers, radio and recording entrepreneurs, lyricists, musicians, actors, and screenwriters borrowed heavily from a rich tradition of popular melodrama. Although the resulting mass culture trafficked in conformism and consumerist titillation, it also disseminated versions of national identity that celebrated the virtue and dignity of the poor, while denigrating the wealthy as greedy and mean-spirited.
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