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oapen-20.500.12657-308832024-03-25T09:51:43Z Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa Hellman, Heikki media tv-companies communication policy commercial tv tv thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTC Film, TV and Radio industries “Channel Three will entertain you when television gets too serious”, the new entrant in Finland’s broadcast television announced proudly at its launch in 1986. Channel Three was the first fully commercial television channel in the Nordic countries, founded and owned by a group of odd bedfellows: the public broadcaster YLE, its long standing commercial companion MTV and a growing electronics giant Nokia. The plans to start a commercial TV station were first severely opposed by leading politicians, but it was finally approved as a means to fight back international satellite channels and the efforts of major newspaper companies to enter the television market. Drawing from media policy studies and based on archive documents, contemporary media coverage and interviews of the main actors, the book provides a thorough analysis of the stages of Channel Three, indicating how it, despite its short lifespan, contributed profoundly to the commercialization and marketization of television in Finland. 2018-01-08 00:00:00 2020-04-01T13:16:50Z 2020-04-01T13:16:50Z 2012 book 641490 OCN: 1030819191 0073-2559 9789522223395;9789522229885 http://library.oapen.org/handle/20.500.12657/30883 fin Historiallisia Tutkimuksia application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 641490.pdf https://doi.org/10.21435/ht.258 Finnish Literature Society / SKS 10.21435/ht.258 10.21435/ht.258 51db0f72-616d-4d86-b847-ade19380e08f 4443031d-be70-4b63-9046-500c2be77ee4 9789522223395;9789522229885 258 432 Helsinki Kirjastokonsortio Aleksandria and SKS open access
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“Channel Three will entertain you when television gets too serious”, the new entrant in Finland’s broadcast television announced proudly at its launch in 1986. Channel Three was the first fully commercial television channel in the Nordic countries, founded and owned by a group of odd bedfellows: the public broadcaster YLE, its long standing commercial companion MTV and a growing electronics giant Nokia. The plans to start a commercial TV station were first severely opposed by leading politicians, but it was finally approved as a means to fight back international satellite channels and the efforts of major newspaper companies to enter the television market. Drawing from media policy studies and based on archive documents, contemporary media coverage and interviews of the main actors, the book provides a thorough analysis of the stages of Channel Three, indicating how it, despite its short lifespan, contributed profoundly to the commercialization and marketization of television in Finland.
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