637289.pdf

This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the defi...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Γλώσσα:mis
Έκδοση: Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2017
Διαθέσιμο Online:https://press.nordicopenaccess.no/index.php/noasp/catalog/book/5

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