637289.pdf
This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the defi...
| Language: | mis |
|---|---|
| Published: |
Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)
2017
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| Online Access: | https://press.nordicopenaccess.no/index.php/noasp/catalog/book/5 |
