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oapen-20.500.12657-313522022-08-26T11:52:16Z Social Media in South India Venkatraman, Shriram india caste social media technology Facebook Mobile phone Twitter WhatsApp bic Book Industry Communication::J Society & social sciences bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFS Social groups bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. 2017-05-01 23:55:55 2019-01-11 13:45:08 2020-04-01T13:32:10Z 2020-04-01T13:32:10Z 2017 book 630700 OCN: 990030821 9781911307969 http://library.oapen.org/handle/20.500.12657/31352 eng Why We Post application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 630700.pdf http://www.ucl.ac.uk/ucl-press/browse-books/social-media-in-south-india UCL Press 10.26530/OAPEN_630700 10.26530/OAPEN_630700 df73bf94-b818-494c-a8dd-6775b0573bc2 7292b17b-f01a-4016-94d3-d7fb5ef9fb79 9781911307969 European Research Council (ERC) 256 295486 FP7 FP7 Ideas: European Research Council FP7-IDEAS-ERC - Specific Programme: "Ideas" Implementing the Seventh Framework Programme of the European Community for Research, Technological Development and Demonstration Activities (2007 to 2013) open access
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OAPEN
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English
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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
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630700.pdf
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630700.pdf
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| title_short |
630700.pdf
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| title_full |
630700.pdf
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630700.pdf
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630700.pdf
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630700.pdf
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UCL Press
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2017
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http://www.ucl.ac.uk/ucl-press/browse-books/social-media-in-south-india
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1771297508070260736
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