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oapen-20.500.12657-315812023-01-31T18:46:00Z Hybridity, or the Cultural Logic of Globalization Kraidy, Marwan Media and Communications Cultural imperialism Globalization Hybridity Lebanon United States The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts. 2017-03-01 23:55:55 2020-03-07 03:00:27 2020-04-01T13:40:34Z 2020-04-01T13:40:34Z 2006-06-01 book 626979 OCN: 1028770021 9781592131433 http://library.oapen.org/handle/20.500.12657/31581 eng application/pdf n/a 626979.pdf Temple University Press 10.26530/oapen_626979 100304 10.26530/oapen_626979 126074ec-499d-4e24-a17f-09a9c593ec01 b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9781592131433 Knowledge Unlatched (KU) 100304 KU Select 2016 Backlist Collection Knowledge Unlatched open access
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The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
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