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oapen-20.500.12657-328342023-02-24T13:34:26Z How the World Changed Social Media Miller, Daniel Sinanan, Jolynna Wang, Xinyuan McDonald, Tom Haynes, Nell Costa, Elisabetta Spyer, Juliano Venkatraman, Shriram Nicolescu, Razvan social media society memes Anthropology China Facebook Field research bic Book Industry Communication::J Society & social sciences bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology::JHMC Social & cultural anthropology, ethnography How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. 2016-12-31 23:55:55 2019-01-11 13:45:08 2020-04-01T14:20:13Z 2020-04-01T14:20:13Z 2016 book 604151 OCN: 944252219 9781910634479 9781910634486 9781910634516 9781910634523 http://library.oapen.org/handle/20.500.12657/32834 eng Why We Post application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 604151.pdf http://www.ucl.ac.uk/ucl-press/browse-books/how-world-changed-social-media UCL Press 10.14324/111.9781910634493 10.14324/111.9781910634493 df73bf94-b818-494c-a8dd-6775b0573bc2 7292b17b-f01a-4016-94d3-d7fb5ef9fb79 9781910634479 9781910634486 9781910634516 9781910634523 European Research Council (ERC) 286 295486 FP7 FP7 Ideas: European Research Council FP7-IDEAS-ERC - Specific Programme: "Ideas" Implementing the Seventh Framework Programme of the European Community for Research, Technological Development and Demonstration Activities (2007 to 2013) open access
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