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oapen-20.500.12657-328352023-02-24T13:29:46Z Social Media in an English Village Miller, Daniel culture social media society ethnography Facebook Instagram Twitter bic Book Industry Communication::J Society & social sciences bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology::JHMC Social & cultural anthropology, ethnography Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’. 2016-12-31 23:55:55 2019-01-11 13:45:08 2020-04-01T14:20:17Z 2020-04-01T14:20:17Z 2016 book 604150 OCN: 945783746 9781910634424 9781910634431 9781910634455 9781910634462 http://library.oapen.org/handle/20.500.12657/32835 eng Why We Post application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 604150.pdf http://www.ucl.ac.uk/ucl-press/browse-books/social-media-in-an-english-village UCL Press 10.14324/111.9781910634431 10.14324/111.9781910634431 df73bf94-b818-494c-a8dd-6775b0573bc2 7292b17b-f01a-4016-94d3-d7fb5ef9fb79 9781910634424 9781910634431 9781910634455 9781910634462 European Research Council (ERC) 220 295486 FP7 FP7 Ideas: European Research Council FP7-IDEAS-ERC - Specific Programme: "Ideas" Implementing the Seventh Framework Programme of the European Community for Research, Technological Development and Demonstration Activities (2007 to 2013) open access
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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
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