391033.pdf
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...
Γλώσσα: | English |
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Έκδοση: |
Taylor & Francis
2011
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Διαθέσιμο Online: | http://www.routledge.com/books/details/9780415553490/ |
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