382633.pdf
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German culture”. The work shows that the construct of “G...
| Language: | ger |
|---|---|
| Published: |
Humboldt-Universität zu Berlin
2011
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| Online Access: | http://www.amazon.de/Deutsche-Kultur-Werbung-Geschichte-Wirtschaftswerbung/dp/3860042440/ref=sr_1_fkmr0_1?ie=UTF8&qid=1308581661&sr=1-1-fkmr0 |
