kaspar.pdf
Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...
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Universitätsverlag Göttingen
2020
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oapen-20.500.12657-36961 |
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oapen-20.500.12657-369612021-03-25T20:27:43Z Individualisierung und mobile Dienste am Beispiel der Medienbranche Kaspar, Christian Markus media economy internet bic Book Industry Communication::K Economics, finance, business & management bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTX Information technology industries::KNTX1 Internet & WWW industries Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented. 2020-04-15T02:34:03Z 2020-04-15T02:34:03Z 2006 book book http://library.oapen.org/handle/20.500.12657/36961 ger application/pdf n/a kaspar.pdf Universitätsverlag Göttingen 10.17875/gup2006-201 10.17875/gup2006-201 ffaff15c-73ed-45cd-8be1-56a881b51f62 open access |
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Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented. |
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kaspar.pdf |
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kaspar.pdf |
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Universitätsverlag Göttingen |
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2020 |
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1771297633272332288 |
