POS.pdf
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
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Universitätsverlag Göttingen
2020
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oapen-20.500.12657-36968 |
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oapen-20.500.12657-369682021-03-25T20:05:02Z Verhaltensforschung am Point of Sale Silberer, Günter point of sale consumption marketing market research bic Book Industry Communication::K Economics, finance, business & management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS. 2020-04-15T02:34:23Z 2020-04-15T02:34:23Z 2009 book book http://library.oapen.org/handle/20.500.12657/36968 ger application/pdf n/a POS.pdf Universitätsverlag Göttingen 10.17875/gup2009-214 10.17875/gup2009-214 ffaff15c-73ed-45cd-8be1-56a881b51f62 open access |
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ger |
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Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS. |
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POS.pdf |
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POS.pdf |
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POS.pdf |
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POS.pdf |
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POS.pdf |
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POS.pdf |
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pos.pdf |
| publisher |
Universitätsverlag Göttingen |
| publishDate |
2020 |
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1771297418000728064 |
