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oapen-20.500.12657-372272020-04-17T01:31:49Z Achieving Viability for Public Service Media in Challenging Settings Deane, James Docquir, Pierre François Mano, Winston Sabry, Tarik Sakr, Naomi public service media policy social media broadcasting audiences public interest bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNV Civil service & public sector bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTX Information technology industries::KNTX1 Internet & WWW industries In the face of challenges posed by a shifting digital media landscape, an array of international bodies continue to endorse public service media (PSM) as an essential component of democratisation. Yet how can PSM achieve viability in settings where models of media independence and credibility are unfamiliar or rejected by political leaders? The answer lies in a holistic approach that is neither media-centric nor defeatist about PSM’s place in a landscape marked by younger generations’ widespread preference for social media platforms. There are more ways of working towards PSM than are often recognized. Wide-ranging research from media NGOs and academics demonstrates the potential of diverse, incremental approaches to embedding the values and mechanisms of PSM. These are as likely to involve regulatory and licensing institutions, unions of media practitioners, audiences, advocacy groups or social media platforms as content producers themselves. This Policy Brief considers the issues, research and policy options around achieving viability for PSM. It concludes with six recommendations that are relevant to policymakers, practitioners and media studies specialists. 2020-04-15T14:27:05Z 2020-04-15T14:27:05Z 2020 book http://library.oapen.org/handle/20.500.12657/37227 eng application/pdf n/a achieving-viability-for-public-service-media-in-challenging-settings.pdf https://doi.org/10.16997/book41 University of Westminster Press 10.16997/book41 10.16997/book41 2725c638-53f3-4872-9824-99c3555366f3 32 London open access
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In the face of challenges posed by a shifting digital media landscape, an array of international bodies continue to endorse public service media (PSM) as an essential component of democratisation. Yet how can PSM achieve viability in settings where models of media independence and credibility are unfamiliar or rejected by political leaders? The answer lies in a holistic approach that is neither media-centric nor defeatist about PSM’s place in a landscape marked by younger generations’ widespread preference for social media platforms. There are more ways of working towards PSM than are often recognized. Wide-ranging research from media NGOs and academics demonstrates the potential of diverse, incremental approaches to embedding the values and mechanisms of PSM. These are as likely to involve regulatory and licensing institutions, unions of media practitioners, audiences, advocacy groups or social media platforms as content producers themselves. This Policy Brief considers the issues, research and policy options around achieving viability for PSM. It concludes with six recommendations that are relevant to policymakers, practitioners and media studies specialists.
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achieving-viability-for-public-service-media-in-challenging-settings.pdf
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achieving-viability-for-public-service-media-in-challenging-settings.pdf
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University of Westminster Press
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2020
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https://doi.org/10.16997/book41
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1771297611157864448
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