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oapen-20.500.12657-37499
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oapen-20.500.12657-374992023-06-28T13:03:37Z Wellness in Whiteness Mire, Amina Sociology Race Gender bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFS Social groups::JFSJ Gender studies, gender groups bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology "This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries – which requires the active participation of consumers in the biomedicalization of their own bodies – Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment." 2019-09-11 23:55 2020-01-09 15:26:40 2020-04-01T10:08:50Z 2020-04-01T10:08:50Z 2019 book 1005813 1005357 9780815377443; 9781351234146 https://library.oapen.org/handle/20.500.12657/37499 eng Routledge research in gender and society application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 16070e43f140411ca30fca516e5d8b65.pdf Taylor & Francis Routledge 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9780815377443; 9781351234146 Knowledge Unlatched (KU) Routledge 118 102675 KU Select 2018: HSS Frontlist Books 1005813 Knowledge Unlatched open access
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| institution |
OAPEN
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DSpace
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| language |
English
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| description |
"This book analyses the social and ethical implications of the globalization of
emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries – which requires the active
participation of consumers in the biomedicalization of their own bodies – Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment."
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| title |
16070e43f140411ca30fca516e5d8b65.pdf
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| spellingShingle |
16070e43f140411ca30fca516e5d8b65.pdf
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| title_short |
16070e43f140411ca30fca516e5d8b65.pdf
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| title_full |
16070e43f140411ca30fca516e5d8b65.pdf
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| title_fullStr |
16070e43f140411ca30fca516e5d8b65.pdf
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| title_full_unstemmed |
16070e43f140411ca30fca516e5d8b65.pdf
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| title_sort |
16070e43f140411ca30fca516e5d8b65.pdf
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| publisher |
Taylor & Francis
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| publishDate |
2019
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| _version_ |
1771297482816356352
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