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oapen-20.500.12657-418652020-09-24T00:44:49Z Reaction to World News Events and the Influence of Mass Media in an Indian Village Poffenberger, Thomas Sociology and anthropology bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1] 2020-09-23T15:21:20Z 2020-09-23T15:21:20Z 2020 book ONIX_20200923_9780472902255_61 https://library.oapen.org/handle/20.500.12657/41865 eng Michigan Papers On South And Southeast Asia application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9780472902255.pdf University of Michigan Press U OF M CENTER FOR SOUTH ASIAN STUDIES 10.3998/mpub.11903575 10.3998/mpub.11903575 e07ce9b5-7a46-4096-8f0c-bc1920e3d889 0314e571-4102-4526-b014-3ed8f2d6750a 0cdc3d7c-5c59-49ed-9dba-ad641acd8fd1 U OF M CENTER FOR SOUTH ASIAN STUDIES 53 Ann Arbor [grantnumber unknown] [grantnumber unknown] National Endowment for the Humanities NEH Andrew W. Mellon Foundation The Andrew W. Mellon Foundation open access
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English
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Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1]
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University of Michigan Press
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| publishDate |
2020
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1771297492894220288
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