9781951399016.pdf
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934,...
| Γλώσσα: | English |
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mediastudies.press
2020
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oapen-20.500.12657-43309 |
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oapen-20.500.12657-433092021-11-16T08:42:57Z Our Master’s Voice Rorty, James advertising and society communication studies advertising bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies::JFDV Advertising & society bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSA Advertising “I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley. 2020-12-14T10:52:36Z 2020-12-14T10:52:36Z 2020 book https://library.oapen.org/handle/20.500.12657/43309 eng application/pdf Attribution-NonCommercial 4.0 International 9781951399016.pdf mediastudies.press 10.21428/3f8575cb.dbba9917 10.21428/3f8575cb.dbba9917 64e0d223-5f1a-4b47-8420-5c9602f55a59 ScholarLed 318 open access |
| institution |
OAPEN |
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DSpace |
| language |
English |
| description |
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley. |
| title |
9781951399016.pdf |
| spellingShingle |
9781951399016.pdf |
| title_short |
9781951399016.pdf |
| title_full |
9781951399016.pdf |
| title_fullStr |
9781951399016.pdf |
| title_full_unstemmed |
9781951399016.pdf |
| title_sort |
9781951399016.pdf |
| publisher |
mediastudies.press |
| publishDate |
2020 |
| _version_ |
1771297419683692544 |
