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oapen-20.500.12657-439092023-02-01T09:01:21Z African Luxury Dosekun, Simidele Iqani, Mehita Political Science World African Business & Economics Consumer Behavior bic Book Industry Communication::J Society & social sciences::JP Politics & government bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent. 2020-12-15T14:08:21Z 2020-12-15T14:08:21Z 2020 book 9781789380248 https://library.oapen.org/handle/20.500.12657/43909 eng application/pdf n/a external_content.pdf Intellect Intellect 104105 dba70200-fc42-4588-b068-f9ec198260f0 b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9781789380248 Knowledge Unlatched (KU) Intellect Knowledge Unlatched open access
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Moving far beyond predominant views of Africa as a place to be 'saved', and even more recent celebratory formulations of it as 'rising', African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually and analytically, the collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption and gardening to re-centre the discussion on existing contemporary luxury cultures across the continent.
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