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oapen-20.500.12657-465452023-01-31T18:46:34Z Persuasion in Public Discourse Pelclová, Jana Lu, Wei-lun Language Arts & Disciplines Linguistics Pragmatics Technology & Engineering Agriculture bic Book Industry Communication::C Language::CF linguistics::CFG Semantics, discourse analysis, etc bic Book Industry Communication::T Technology, engineering, agriculture::TV Agriculture & farming This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines. 2021-02-05T04:31:59Z 2021-02-05T04:31:59Z 2018 book 9789027263599 https://library.oapen.org/handle/20.500.12657/46545 eng application/pdf n/a external_content.pdf John Benjamins Publishing Company John Benjamins Publishing Company https://doi.org/10.1075/dapsac.79 https://doi.org/10.1075/dapsac.79 fa292f4b-9794-4566-9eff-4d0f5e4a08e9 9789027263599 Knowledge Unlatched (KU) John Benjamins Publishing Company open access
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This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
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