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oapen-20.500.12657-467342021-02-13T02:09:08Z Marketing Management and Communications in the Public Sector Pasquier, Martial Villeneuve, Jean-Patrick communication ethics communication models communication strategies communication theory co-branding crisis communication Jean-Patrick Villeneuve marketing instruments non-profit management public administration public communication public management public marketing public sector marketing public-private partnerships social marketing bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJP Business communication & presentation bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSP Public relations bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJV Ownership & organization of enterprises::KJVX Non-profitmaking organizations bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCP Political economy bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPP Public administration bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPQ Central government::JPQB Central government policies This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. 2021-02-12T16:16:22Z 2021-02-12T16:16:22Z 2018 book ONIX_20210212_9781317222613_11 https://library.oapen.org/handle/20.500.12657/46734 eng Routledge Masters in Public Management application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International oa-9781317222613.pdf Routledge 10.4324/9781315622309 10.4324/9781315622309 d86614f7-ab0b-42bf-a3b7-053fda9617b2 Routledge 274 open access
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This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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