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oapen-20.500.12657-473882022-01-25T10:58:28Z Bally - A History of Footwear in the Interwar Period Schlittler, Anna-Brigitte Tietze, Katharina Shoes Bally Interwar Period Industrial Design Fashion Business History Fashion Studies Design Culture Cultural History Cultural Studies bic Book Industry Communication::A The arts::AK Industrial / commercial art & design::AKT Fashion & textiles: design bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies::JFCK Fashion & society bic Book Industry Communication::H Humanities::HB History::HBT History: specific events & topics::HBTB Social & cultural history Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products. 2021-03-18T13:08:13Z 2021-03-18T13:08:13Z 2021 book ONIX_20210318_9783839457382_21 9783839457382 9783837657388 https://library.oapen.org/handle/20.500.12657/47388 eng Fashion Studies application/pdf Attribution 4.0 International 9783839457382.pdf transcript Verlag 10.14361/9783839457382 10.14361/9783839457382 b30a6210-768f-42e6-bb84-0e6306590b5c 9783839457382 9783837657388 10 196 Bielefeld open access
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Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
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