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oapen-20.500.12657-482472021-04-21T07:33:05Z Firm Competitive Advantage Through Relationship Management Deszczyński, Bartosz Customer Relationship Management Management Business Strategy/Leadership Project Management Business Strategy and Leadership relationship management business ethics corporate social responsibility strategy leadership Resource-Advantage Theory value creation Service Profit Chain Open Access Customer services Management & management techniques Business strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMP Project management Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management. 2021-04-20T12:48:18Z 2021-04-20T12:48:18Z 2021 book ONIX_20210420_9783030673383_35 9783030673383 https://library.oapen.org/handle/20.500.12657/48247 eng application/pdf Attribution 4.0 International 9783030673383.pdf https://www.springer.com/9783030673383 Springer Nature Palgrave Macmillan 10.1007/978-3-030-67338-3 10.1007/978-3-030-67338-3 6c6992af-b843-4f46-859c-f6e9998e40d5 01c990cb-c3fb-4c26-a7ee-4dfb05580808 9783030673383 Palgrave Macmillan 279 [grantnumber unknown] Politechnika Poznańska Poznan University of Technology open access
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Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
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