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dspace
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oapen-20.500.12657-482492021-04-21T07:33:07Z Entertainment-Education Behind the Scenes Frank, Lauren B. Falzone, Paul Development Communication Media and Communication Health Communication communication for social change social change communication edutainment mass media transmedia conflict resolution Open Access Media studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media. 2021-04-20T12:48:21Z 2021-04-20T12:48:21Z 2021 book ONIX_20210420_9783030636142_36 9783030636142 https://library.oapen.org/handle/20.500.12657/48249 eng application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9783030636142.pdf https://www.springer.com/9783030636142 Springer Nature Palgrave Macmillan 10.1007/978-3-030-63614-2 10.1007/978-3-030-63614-2 6c6992af-b843-4f46-859c-f6e9998e40d5 df39723b-670d-4f0a-acc9-e2f262574390 a1215464-82dd-4bde-a597-6480df6c5f29 9783030636142 Palgrave Macmillan 354 [grantnumber unknown] [grantnumber unknown] Portland State University PSU open access
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OAPEN
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DSpace
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| language |
English
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| description |
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
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| title |
9783030636142.pdf
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| spellingShingle |
9783030636142.pdf
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| title_short |
9783030636142.pdf
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| title_full |
9783030636142.pdf
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| title_fullStr |
9783030636142.pdf
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9783030636142.pdf
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| title_sort |
9783030636142.pdf
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| publisher |
Springer Nature
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| publishDate |
2021
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| url |
https://www.springer.com/9783030636142
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1771297625562152960
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