9789048544400.pdf
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
| Γλώσσα: | English |
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| Έκδοση: |
Amsterdam University Press
2021
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| Διαθέσιμο Online: | https://www.aup.nl/en/book/9789048544400 |
