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oapen-20.500.12657-487692021-08-20T09:58:08Z Africa's Soft Power Tella, Oluwaseun African Studies cultural studies foreign policy international relations political science bic Book Industry Communication::J Society & social sciences::JP Politics & government bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTB Regional studies This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies. 2021-05-21T15:36:32Z 2021-05-21T15:36:32Z 2021 book ONIX_20210521_9781000402179_4 9781000402179 9781003176022 9781032008363 9781032008356 https://library.oapen.org/handle/20.500.12657/48769 eng Global Africa application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9781000402179.pdf Taylor & Francis Routledge 10.4324/9781003176022 10.4324/9781003176022 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9781000402179 9781003176022 9781032008363 9781032008356 Knowledge Unlatched (KU) Routledge 226 Knowledge Unlatched open access
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This book investigates the ways in which soft power is used by African countries to help drive global influence. Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa’s progressive constitution and expanding multinational corporations, to Nigeria’s Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya’s sport diplomacy, fashion and tourism industries, and finally Egypt’s Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is wielded by these countries and what constraints and contradictions they encounter. Understandings of soft power have typically been driven by Western scholars, but throughout this book, Oluwaseun Tella aims to Africanise our understanding of soft power, drawing on prominent African philosophies, including Nigeria’s Omolúwàbí, South Africa’s Ubuntu, Kenya’s Harambee, and Egypt’s Pharaonism. This book will be of interest to researchers from across political science, international relations, cultural studies, foreign policy and African Studies.
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