54980.pdf
This chapter investigates the personal factors that influence intention to purchase gluten‐free products (GFPs) in Spain by non‐celiac consumers. To achieve this objective, a survey was conducted with 222 consumers in a medium‐sized Spanish town, Zaragoza, during March–April 2014 and, ordered bivari...
| Language: | English |
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| Published: |
InTechOpen
2021
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