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oapen-20.500.12657-494802023-01-31T18:35:28Z Brought to Life by the Voice Weidman, Amanda Music Ethnomusicology History Asia India & South Asia Social Science Anthropology Cultural & Social bic Book Industry Communication::A The arts::AV Music::AVA Theory of music & musicology bic Book Industry Communication::H Humanities::HB History::HBJ Regional & national history::HBJF Asian history bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology::JHMC Social & cultural anthropology, ethnography To produce the song sequences that are central to Indian popular cinema, singers' voices are first recorded in the studio and then played back on the set to be lip-synced and danced to by actors and actresses as the visuals are filmed. Since the 1950s, playback singers have become revered celebrities in their own right. Brought to Life by the Voice explores the distinctive aesthetics and affective power generated by this division of labor between onscreen body and offscreen voice in South Indian Tamil cinema. In Amanda Weidman's historical and ethnographic account, playback is not just a cinematic technique, but a powerful and ubiquitous element of aural public culture that has shaped the complex dynamics of postcolonial gendered subjectivity, politicized ethnolinguistic identity, and neoliberal transformation in South India. 2021-06-12T03:36:57Z 2021-06-12T03:36:57Z 2021 book 9780520976399 https://library.oapen.org/handle/20.500.12657/49480 eng application/epub+zip n/a external_content.epub University of California Press University of California Press https://doi.org/10.1525/luminos.104 https://doi.org/10.1525/luminos.104 72f3a53e-04bb-4d73-b921-22a29d903b3b b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9780520976399 Knowledge Unlatched (KU) University of California Press Knowledge Unlatched open access
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English
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To produce the song sequences that are central to Indian popular cinema, singers' voices are first recorded in the studio and then played back on the set to be lip-synced and danced to by actors and actresses as the visuals are filmed. Since the 1950s, playback singers have become revered celebrities in their own right. Brought to Life by the Voice explores the distinctive aesthetics and affective power generated by this division of labor between onscreen body and offscreen voice in South Indian Tamil cinema. In Amanda Weidman's historical and ethnographic account, playback is not just a cinematic technique, but a powerful and ubiquitous element of aural public culture that has shaped the complex dynamics of postcolonial gendered subjectivity, politicized ethnolinguistic identity, and neoliberal transformation in South India.
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University of California Press
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2021
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1771297533055729664
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