PUB_580_Leisch_Market_Segmentation_Analyses.pdf
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...
| Γλώσσα: | English |
|---|---|
| Έκδοση: |
Springer
2021
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