9781351694919.pdf
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then dem...
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Taylor & Francis
2021
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oapen-20.500.12657-520432023-07-05T12:33:04Z Integrative Framing Analysis Dan, Viorela communication studies communication theory frames health communication health messages media sociology methodology multimodal news framing research methods visual communciation bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::M Medicine::MB Medicine: general issues::MBN Public health & preventive medicine Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. 2021-12-15T16:02:04Z 2021-12-15T16:02:04Z 2018 book ONIX_20211215_9781351694919_12 9781351694919 9780367889081 9781138046368 9781315171456 https://library.oapen.org/handle/20.500.12657/52043 eng Routledge Research in Communication Studies application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9781351694919.pdf Taylor & Francis Routledge 10.4324/9781315171456 10.4324/9781315171456 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb Ludwig-Maximilians-Universität München 9781351694919 9780367889081 9781138046368 9781315171456 Routledge 182 open access |
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English |
| description |
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. |
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9781351694919.pdf |
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| publisher |
Taylor & Francis |
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2021 |
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1771297502796972032 |
