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oapen-20.500.12657-526202022-02-01T02:46:50Z Chapter 7 Political Public Relations and Strategic Framing Dan, Viorela Ihlen, Oyvind Raknes, Ketil strategic framing, framing theory, audience studies, politics, analysis, public relations bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSP Public relations bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTJ Press & journalism bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPH Political structure & processes Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable—i.e., the act of framing—actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect. 2022-01-31T13:34:50Z 2022-01-31T13:34:50Z 2020 chapter 9781138484047 9781138484054 https://library.oapen.org/handle/20.500.12657/52620 eng application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9781351053143_10.4324_9781351053143-7.pdf Taylor & Francis Political Public Relations Routledge 10.4324/9781351053143-7 10.4324/9781351053143-7 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb 08a02d7d-4364-47c8-8c6d-ee497852ba94 822a9356-0764-4730-8984-9958f379adad 9781138484047 9781138484054 Routledge 20 Ludwig-Maximilians-Universität München Ludwig Maximilians University Munich open access
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English
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Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable—i.e., the act of framing—actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect.
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9781351053143_10.4324_9781351053143-7.pdf
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9781351053143_10.4324_9781351053143-7.pdf
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9781351053143_10.4324_9781351053143-7.pdf
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9781351053143_10.4324_9781351053143-7.pdf
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9781351053143_10.4324_9781351053143-7.pdf
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9781351053143_10.4324_9781351053143-7.pdf
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9781351053143_10.4324_9781351053143-7.pdf
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Taylor & Francis
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2022
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1771297504319504384
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