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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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Verlag Barbara Budrich
2022
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oapen-20.500.12657-53472 |
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oapen-20.500.12657-534722023-02-01T08:49:29Z Consumer Psychology Hackett, Paul M.W. Schwarzenbach, Jessica B. Jürgens, Uta Maria Business & Economics Consumer Behavior bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. 2022-03-19T05:31:20Z 2022-03-19T05:31:20Z 2016 book 9783847408918 https://library.oapen.org/handle/20.500.12657/53472 eng application/pdf n/a external_content.pdf Verlag Barbara Budrich Verlag Barbara Budrich https://doi.org/10.3224/84740772 6549 https://doi.org/10.3224/84740772 c71f4dcb-6466-4fde-8a25-0516cdd477b8 b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9783847408918 Knowledge Unlatched (KU) Verlag Barbara Budrich Knowledge Unlatched open access |
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English |
| description |
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
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| publisher |
Verlag Barbara Budrich |
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2022 |
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1771297585270620160 |
