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oapen-20.500.12657-535152022-03-22T02:53:42Z Fashion Media and Sustainability Denisova, Anastasia shopping celebrities journalism sustainability fashion social media bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFT Consumerism bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSA Advertising bic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTJ Press & journalism bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFC Cultural studies bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means. 2022-03-21T14:33:17Z 2022-03-21T14:33:17Z 2021 book ONIX_20220321_9781912656912_6 2516-5720 9781912656912 9781912656929 9781912656936 https://library.oapen.org/handle/20.500.12657/53515 eng CAMRI Policy Briefs and Reports application/pdf n/a 9781912656912.pdf University of Westminster Press University of Westminster Press 10.16997/book50 10.16997/book50 2725c638-53f3-4872-9824-99c3555366f3 f111e677-4679-43e3-af26-53f876b4a196 9781912656912 9781912656929 9781912656936 University of Westminster Press 7 38 London [grantnumber unknown] open access
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Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.
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