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oapen-20.500.12657-540802022-04-21T03:09:18Z Electoral Campaigns, Media, and the New World of Digital Politics Taras, David Davis, Richard Democracy, elections, political parties, digital media, media, targeting voters, social media, Facebook, Twitter, Reddit, memes, email, YouTube, elections ads, identity politics, elections laws, presidential candidates, TV, newspapers bic Book Industry Communication::J Society & social sciences::JP Politics & government bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPH Political structure & processes::JPHF Elections & referenda bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPH Political structure & processes Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function? 2022-04-20T07:31:17Z 2022-04-20T07:31:17Z 2022 book 9780472075188 9780472055180 9780472129850 https://library.oapen.org/handle/20.500.12657/54080 eng application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9780472902699.pdf https://www.bibliovault.org/thumbs/978-0-472-05518-0-highres.jpg; https://www.bibliovault.org/thumbs/978-0-472-05518-0-frontcover.jpg; https://www.bibliovault.org/thumbs/978-0-472-05518-0-thumb.jpg University of Michigan Press 10.3998/mpub.12013603 10.3998/mpub.12013603 e07ce9b5-7a46-4096-8f0c-bc1920e3d889 b818ba9d-2dd9-4fd7-a364-7f305aef7ee9 9780472075188 9780472055180 9780472129850 Knowledge Unlatched (KU) 330 Knowledge Unlatched open access
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Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy.
This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?
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