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oapen-20.500.12657-542902022-05-05T02:56:31Z Analisi di movimenti oculari nella risoluzione di problemi commerciali Dorigoni, Alessia Polonio, Luca Graffeo, Michele Bonini, Nicolao Consumer decision-making eye-tracking visual attention information processing numeracy cognitive reflection bic Book Industry Communication::P Mathematics & science::PS Biology, life sciences::PSA Life sciences: general issues::PSAN Neurosciences bic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTR Cognitive science Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?”. The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento. 2022-05-04T14:16:33Z 2022-05-04T14:16:33Z 2022 book ONIX_20220504_9788835139584_25 9788835139584 https://library.oapen.org/handle/20.500.12657/54290 ita application/pdf Attribution-NonCommercial-NoDerivatives 4.0 International 9788835139584.pdf https://series.francoangeli.it/index.php/oa/catalog/view/786/628/4645 FrancoAngeli Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?”. The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento. e2ddfb5e-9202-4851-8afe-1e09b020b018 9788835139584 39 Milan open access
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