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oapen-20.500.12657-551852022-06-01T03:15:31Z Comunicare l’Università di Firenze SORRENTINO, CARLO bic Book Industry Communication::J Society & social sciences::JF Society & culture: general bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used. 2022-05-31T10:23:03Z 2022-05-31T10:23:03Z 2014 book ONIX_20220531_9788866556190_469 2704-5846 9788866556190 9788866556220 9788866556251 9788892735125 https://library.oapen.org/handle/20.500.12657/55185 ita Proceedings e report application/pdf Attribution-NoDerivatives 4.0 International 9788866556190.pdf https://books.fupress.com/isbn/9788866556190 Firenze University Press 10.36253/978-88-6655-619-0 The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used. 10.36253/978-88-6655-619-0 bf65d21a-78e5-4ba2-983a-dbfa90962870 9788866556190 9788866556220 9788866556251 9788892735125 100 170 Firenze open access
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The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used.
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