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oapen-20.500.12657-56161
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oapen-20.500.12657-561612022-06-02T03:23:05Z Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools Pereira da Silva, Géraldine Qualifica Center lifelong learning adult education advertising In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results. 2022-06-01T12:15:14Z 2022-06-01T12:15:14Z 2020 chapter ONIX_20220601_9788855181549_344 2704-5781 9788855181549 https://library.oapen.org/handle/20.500.12657/56161 eng Studies on Adult Learning and Education application/pdf Attribution 4.0 International 14718.pdf https://books.fupress.com/doi/capitoli/978-88-5518-154-9_16 Firenze University Press 10.36253/978-88-5518-155-6.12 10.36253/978-88-5518-155-6.12 bf65d21a-78e5-4ba2-983a-dbfa90962870 9788855181549 12 8 Florence open access
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OAPEN
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English
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In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
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| title |
14718.pdf
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| spellingShingle |
14718.pdf
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14718.pdf
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| title_full |
14718.pdf
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14718.pdf
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14718.pdf
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14718.pdf
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Firenze University Press
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2022
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https://books.fupress.com/doi/capitoli/978-88-5518-154-9_16
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1771297574661128192
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