26238.pdf
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to...
| Language: | English |
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| Published: |
Firenze University Press
2022
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| Online Access: | https://books.fupress.com/doi/capitoli/978-88-5518-461-8_20 |
