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oapen-20.500.12657-566082022-06-02T03:30:06Z Chapter Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century Dato, Moïra Gorguet-Ballesteros, Pascale Embroidery silk Italy Lyon waistcoat Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market. 2022-06-01T12:29:39Z 2022-06-01T12:29:39Z 2022 chapter ONIX_20220601_9788855185653_792 9788855185653 https://library.oapen.org/handle/20.500.12657/56608 eng Datini Studies in Economic History application/pdf Attribution 4.0 International 29752.pdf https://books.fupress.com/doi/capitoli/978-88-5518-565-3_12 Firenze University Press 10.36253/978-88-5518-565-3.12 10.36253/978-88-5518-565-3.12 bf65d21a-78e5-4ba2-983a-dbfa90962870 9788855185653 2 28 Florence open access
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OAPEN
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English
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Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market.
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29752.pdf
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29752.pdf
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29752.pdf
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29752.pdf
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| title_fullStr |
29752.pdf
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29752.pdf
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29752.pdf
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Firenze University Press
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2022
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https://books.fupress.com/doi/capitoli/978-88-5518-565-3_12
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1771297403669839872
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