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oapen-20.500.12657-566172022-06-02T03:30:16Z Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia Muñoz Navarro, Daniel Shops fashion consumption patterns 18th century Valencia This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a case study, a dynamic city that experienced a remarkable economic development during this century. Undoubtedly, fashion stimulated economic growth not only in the more developed regions of north-western Europe, but this process was also present in the Mediterranean context, developing an important sector of petty bourgeoisie mercantile and a change in the consumption patterns of most of its population. 2022-06-01T12:30:05Z 2022-06-01T12:30:05Z 2022 chapter ONIX_20220601_9788855185653_801 9788855185653 https://library.oapen.org/handle/20.500.12657/56617 eng Datini Studies in Economic History application/pdf Attribution 4.0 International 29753.pdf https://books.fupress.com/doi/capitoli/978-88-5518-565-3_13 Firenze University Press 10.36253/978-88-5518-565-3.13 10.36253/978-88-5518-565-3.13 bf65d21a-78e5-4ba2-983a-dbfa90962870 9788855185653 2 19 Florence open access
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OAPEN
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DSpace
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English
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| description |
This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a case study, a dynamic city that experienced a remarkable economic development during this century. Undoubtedly, fashion stimulated economic growth not only in the more developed regions of north-western Europe, but this process was also present in the Mediterranean context, developing an important sector of petty bourgeoisie mercantile and a change in the consumption patterns of most of its population.
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| title |
29753.pdf
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| spellingShingle |
29753.pdf
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| title_short |
29753.pdf
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| title_full |
29753.pdf
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| title_fullStr |
29753.pdf
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| title_full_unstemmed |
29753.pdf
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29753.pdf
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| publisher |
Firenze University Press
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| publishDate |
2022
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| url |
https://books.fupress.com/doi/capitoli/978-88-5518-565-3_13
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| _version_ |
1771297487458402304
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