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oapen-20.500.12657-576162022-07-23T03:31:10Z Digital Business Models in Sport Tomanek, Mateusz Cieslinski, Wojciech Polasik, Michal athlete engagement business models digital business digital technology digitisation football Mateusz Tomanek Michal Polasik micropayments sponsorship sports clubs sport business sport communication sport management sport organisations Wojciech Cieśliński wearable devices bic Book Industry Communication::W Lifestyle, sport & leisure::WS Sports & outdoor recreation::WSB Sporting events & management::WSBM Sports management & facilities Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry. 2022-07-22T12:08:27Z 2022-07-22T12:08:27Z 2022 book ONIX_20220722_9781000635515_44 9781000635515 9781003270126 9781032218137 9781032218113 https://library.oapen.org/handle/20.500.12657/57616 eng Routledge Research in Sport Business and Management application/pdf n/a 9781000635515.pdf Taylor & Francis Routledge 10.4324/9781003270126 10.4324/9781003270126 7b3c7b10-5b1e-40b3-860e-c6dd5197f0bb 405ca504-bdcb-41c2-aa6e-2af19926a275 9781000635515 9781003270126 9781032218137 9781032218113 Routledge 162 [...] Uniwersytet Mikolaja Kopernika w Toruniu Nicolaus Copernicus University in Toruń open access
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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.
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