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oapen-20.500.12657-58336
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oapen-20.500.12657-583362022-09-16T03:15:08Z Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy Marschlich, Sarah Corporate Diplomacy Public Relations Organizational Legitimacy Neo-Institutional Theory Stakeholder Engagement Media Framing bic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFD Media studies bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPS International relations::JPSD Diplomacy bic Book Industry Communication::J Society & social sciences::JP Politics & government::JPA Political science & theory This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. 2022-09-15T20:13:04Z 2022-09-15T20:13:04Z 2022 book ONIX_20220915_9783658368180_2 9783658368180 https://library.oapen.org/handle/20.500.12657/58336 eng Organisationskommunikation application/pdf n/a 978-3-658-36818-0.pdf https://link.springer.com/978-3-658-36818-0 Springer Nature Springer Fachmedien Wiesbaden 10.1007/978-3-658-36818-0 10.1007/978-3-658-36818-0 6c6992af-b843-4f46-859c-f6e9998e40d5 07f61e34-5b96-49f0-9860-c87dd8228f26 9783658368180 Swiss National Science Foundation (SNF) Springer Fachmedien Wiesbaden 212 Wiesbaden [...] Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung Swiss National Science Foundation open access
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OAPEN
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DSpace
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| language |
English
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| description |
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
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| title |
978-3-658-36818-0.pdf
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| spellingShingle |
978-3-658-36818-0.pdf
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| title_short |
978-3-658-36818-0.pdf
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| title_full |
978-3-658-36818-0.pdf
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| title_fullStr |
978-3-658-36818-0.pdf
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| title_full_unstemmed |
978-3-658-36818-0.pdf
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| title_sort |
978-3-658-36818-0.pdf
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| publisher |
Springer Nature
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| publishDate |
2022
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| url |
https://link.springer.com/978-3-658-36818-0
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1771297617266868224
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