978-3-658-36818-0.pdf
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...
| Language: | English |
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| Published: |
Springer Nature
2022
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| Online Access: | https://link.springer.com/978-3-658-36818-0 |
