external_content.pdf
Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...
| Γλώσσα: | English |
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| Έκδοση: |
Logos Verlag Berlin
2022
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